Preparations for PEP440 support

Currrently, builds for patches are broken because the version numbers
generated for them are not valid according to PEP 440 [1].

This has to be solved in several steps, in coordination with the
packaging code. Procedure will be the same as for core.sr.ht:

https://git.sr.ht/~sircmpwn/core.sr.ht/commit/57ee3427

The only difference is that the extra build step (running `make`) will
remain in `setup.py` (as there is no generic mechanism for this in
`pyproject.toml`). This just means the build process will still always
have to be performed with setuptools as backend.

[1] https://peps.python.org/pep-0440

.git_archival.txt

@@ -0,0 +1 @@
+describe-name: $Format:%(describe:tags=true,match=*[0-9]*)$

.gitattributes

@@ -0,0 +1 @@
+.git_archival.txt  export-subst

pyproject.toml

@@ -0,0 +1,42 @@
+[build-system]
+requires = ["setuptools", "setuptools_scm"]
+build-backend = "setuptools.build_meta"
+
+[project]
+name = "hubsrht"
+dynamic = ["version"]
+description = "hub.sr.ht website"
+readme = "README.md"
+authors = [{name = "Drew DeVault", email = "sir@cmpwn.com"}]
+dependencies = [
+    "srht",
+]
+license.text = "AGPL-3.0-only"
+
+[project.urls]
+repository = "https://git.sr.ht/~sircmpwn/hub.sr.ht"
+
+[tool.setuptools]
+# This defaults to true, but we explicitly specify what we want included in the
+# package via packages and tool.setuptools.package-data below.
+include-package-data = false
+packages = [
+    "hubsrht",
+    "hubsrht.alembic",
+    "hubsrht.alembic.versions",
+    "hubsrht.blueprints",
+    "hubsrht.static",
+    "hubsrht.static.icons",
+    "hubsrht.templates",
+    "hubsrht.types",
+]
+script-files = [
+    "hubsrht-initdb",
+    "hubsrht-migrate",
+]
+[tool.setuptools.package-data]
+"hubsrht.templates" = ['*.html']
+"hubsrht.static" = ['*']
+"hubsrht.static.icons" = ['*']
+
+[tool.setuptools_scm]