diff --git a/futility/updater.c b/futility/updater.c
index 71a498e3..fa008542 100644
--- a/futility/updater.c
+++ b/futility/updater.c
@@ -1209,8 +1209,13 @@ enum updater_error_codes update_firmware(struct updater_config *cfg)
 	       image_from->file_name, image_from->ro_version,
 	       image_from->rw_version_a, image_from->rw_version_b);
 
-	if (cfg->check_platform && check_compatible_platform(cfg))
+	try_apply_quirk(QUIRK_NO_CHECK_PLATFORM, cfg);
+	if (cfg->check_platform && check_compatible_platform(cfg)) {
+		ERROR("The firmware image is not compatible with your system. "
+		      "If you really want to proceed, please run again with: "
+		      "--quirks=no_check_platform\n");
 		return UPDATE_ERR_PLATFORM;
+	}
 
 	wp_enabled = is_write_protection_enabled(cfg);
 	STATUS("Write protection: %d (%s; HW=%d, SW=%d).\n", wp_enabled,
diff --git a/futility/updater.h b/futility/updater.h
index a4f55806..69ba5e2d 100644
--- a/futility/updater.h
+++ b/futility/updater.h
@@ -45,6 +45,7 @@ enum quirk_types {
 	QUIRK_EC_PARTIAL_RECOVERY,
 	QUIRK_OVERRIDE_SIGNATURE_ID,
 	QUIRK_PRESERVE_ME,
+	QUIRK_NO_CHECK_PLATFORM,
 	QUIRK_MAX,
 };
 
diff --git a/futility/updater_quirks.c b/futility/updater_quirks.c
index b3dea936..b9bdb2ca 100644
--- a/futility/updater_quirks.c
+++ b/futility/updater_quirks.c
@@ -414,6 +414,16 @@ static int quirk_preserve_me(struct updater_config *cfg)
 	return 1;
 }
 
+/*
+ * Disable checking platform compatibility.
+ */
+static int quirk_no_check_platform(struct updater_config *cfg)
+{
+	WARN("Disabled checking platform. You are on your own.\n");
+	cfg->check_platform = 0;
+	return 0;
+}
+
 /*
  * Registers known quirks to a updater_config object.
  */
@@ -473,6 +483,11 @@ void updater_register_quirks(struct updater_config *cfg)
 	quirks->help = "b/165590952; Preserve ME during firmware update except "
 		       "for factory update or developer images.";
 	quirks->apply = quirk_preserve_me;
+
+	quirks = &cfg->quirks[QUIRK_NO_CHECK_PLATFORM];
+	quirks->name = "no_check_platform";
+	quirks->help = "Do not check platform name.";
+	quirks->apply = quirk_no_check_platform;
 }
 
 /*
diff --git a/tests/futility/test_update.sh b/tests/futility/test_update.sh
index ae4a3624..31f3ecbf 100755
--- a/tests/futility/test_update.sh
+++ b/tests/futility/test_update.sh
@@ -48,6 +48,7 @@ cp -f ${LINK_BIOS} ${TO_IMAGE}
 cp -f ${PEPPY_BIOS} ${FROM_IMAGE}
 "${FUTILITY}" load_fmap "${FROM_IMAGE}" \
 	RO_VPD:"${RO_VPD_BLOB}" RW_VPD:"${RO_VPD_BLOB}"
+cp -f "${FROM_IMAGE}" "${FROM_IMAGE}".unpatched
 
 patch_file() {
 	local file="$1"
@@ -347,6 +348,15 @@ test_update "Full update (--quirks min_platform_version)" \
 	--quirks min_platform_version=3 \
 	-i "${TO_IMAGE}" --wp=0 --sys_props 0,0x10001,1,3
 
+test_update "Full update (incompatible platform)" \
+	"${FROM_IMAGE}".unpatched "!platform is not compatible" \
+	-i "${TO_IMAGE}" --wp=0 --sys_props 0,0x10001,1
+
+test_update "Full update (--quirks no_check_platform)" \
+	"${FROM_IMAGE}".unpatched "${TMP}.expected.full" \
+	--quirks no_check_platform \
+	-i "${TO_IMAGE}" --wp=0 --sys_props 0,0x10001,1
+
 # Test archive and manifest.
 A="${TMP}.archive"
 mkdir -p "${A}/bin"